PR, Creative Strategy & Communications
Good Ideas. Fresh Perspectives. A Little Outside-the-Lines Thinking.
I've spent more than 20 years working across sports, outdoor, travel, and lifestyle brands, helping tell stories, build communities, make connections, and bring creative ideas to life.
From Major League Baseball and the Detroit Pistons to outdoor brands, events, and mountain-town businesses, my experience spans PR, strategic communications, social media, content creation, partnerships, and event marketing.
I've been on both sides of the story — working with brands to figure out what they want to say and connecting with the media, creators, and communities who can help get that story out there.
I like working with people who are passionate about what they do. People with good ideas, interesting stories, and a willingness to try something different.
That's where Shred Gnar PR comes in.
What I Can Help With
PR & Media Relations
A good story deserves to get out there.
Media outreach, pitching, and relationship building
Finding interesting story angles and editorial opportunities
Press materials, announcements, and media communications
Connecting brands with journalists, publications, and local media
Building awareness through earned media and community relationships
Creative Strategy & Brand Storytelling
Sometimes it just takes a fresh perspective.
Creative brainstorming and campaign development
Brand positioning, messaging, and storytelling
Content and communications strategy
Finding new ways to reach and connect with your audience
Developing ideas for brand launches, promotions, and collaborations
Social Media & Content Creation
From the big-picture strategy to actually making things happen.
Social media strategy and creative direction
Content planning and editorial calendars
Photography, video, and short-form content
Social media copy, blogs, newsletters, and website content
Community engagement and relationship building
Content performance reviews and ongoing strategy adjustments
Events, Partnerships & Community
Some of the best things happen when you bring the right people together.
Event concepts, planning, and promotion
Brand collaborations and community partnerships
Influencer and creator relationships
Local outreach and community engagement
Experiential marketing and creative activations
A Little Experience Goes a Long Way.
My background includes working with professional sports organizations, outdoor brands, travel destinations, and community-driven businesses.
A few highlights along the way:
Professional Sports: PR and strategic communications experience with Major League Baseball and the Detroit Pistons.
Outdoor & Action Sports: Work with GoodPeople.com, REI Outessa, and other outdoor industry brands and events.
Destination Marketing: Content, storytelling, and creative projects for Visit Park City and other travel and lifestyle publications.
Events & Experiences: From X Games activations and outdoor industry events to brand collaborations and community gatherings.
Creative & Editorial: Writing, photography, social media campaigns, and content creation across digital and traditional media.
Community & Connections: Years of building relationships with media, creators, brands, and people throughout the outdoor and lifestyle industries.
Let's Find Your Line.
Whether you need a fresh perspective, help getting your story out there, someone to bring a creative idea to life, or an extra set of hands to make it happen, I'd love to hear what you're working on.