Meet Rachel

Storyteller. Creative thinker. Connector. Lifelong adventure seeker.

I'm a New York City native who traded skyscrapers for mountains and never really looked back.

After graduating from the University of Michigan, I made what seemed like a pretty radical decision at the time: move to Vail, Colorado, and try my hand at being a ski bum. Turns out, it was one of the best decisions I've ever made.

Six years of mountain living, snowboarding, exploring, and meeting interesting people completely changed the trajectory of my life. It opened my eyes to a different way of living, working, and thinking about what makes a good life.

Eventually, adventure took me to San Francisco, where I spent eight years working with outdoor and lifestyle brands, building relationships, telling stories, creating content, and helping bring ideas to life. My career has taken me through professional sports, PR, marketing, events, tourism, and the outdoor industry, and I've loved finding ways to connect all those worlds.

In 2019, my husband and I made our way back to the mountains, this time to Park City, Utah, where we're raising our daughter and continuing to build a life around the things we love.

A Little About the Work

I've always been drawn to good stories, interesting people, and creative ideas.

My background includes working with professional sports organizations, outdoor brands, travel destinations, and local businesses. Along the way, I've worn a lot of hats — communications strategist, publicist, writer, content creator, photographer, event producer, and community builder.

I love the creative side of communications, but just as much, I love the relationships behind it. Making connections, finding opportunities, bringing people together, and figuring out how to turn an idea into something real.

That's what led me to create Shred Gnar PR, an independent creative communications studio bringing together the things I do best: PR, storytelling, strategy, marketing, content, and community.

I believe the best work comes from genuine curiosity, collaboration, a fresh perspective, and not being afraid to try something different.

A Little About the Play

I've always been interested in what it means to live a good, inspired life — one filled with adventure, creativity, connection, and a healthy amount of fun.

That curiosity also led me to create Stoke Coach, where I explore the connection between movement, nature, mindfulness, and feeling good in your own life.

Outside of work, I'm happiest snowboarding on a powder day, finding my flow on a mountain bike, hiking somewhere beautiful, catching a wave, dancing to good music, cooking something delicious, traveling somewhere new, or just being outside with my family.

I'm a big believer in getting out of your comfort zone, following your curiosity, and making room for the things that light you up.

Because at the end of the day, I think life — and work — should be a little more fun.