Fresh perspectives. Good stories. Real connections.

A Little Creative Thinking Goes a Long Way.

I'm Rachel — a storyteller, creative thinker, community builder, and connector who loves a good idea and figuring out how to bring it to life.

I've spent my career working across sports, outdoor, travel, and lifestyle brands, finding creative ways to tell stories, connect people, build communities, and get the word out.

Sometimes that means pitching a story to the media. Sometimes it's dreaming up a campaign, creating content, connecting the right people, or putting together an event that gets people talking.

I like the big-picture strategy just as much as the creative details. And I really love when all those pieces come together.

That's what Shred Gnar PR is all about.

What I Do

PR & Media Relations

Finding the stories worth telling and getting them in front of the right people. Media outreach, editorial pitching, press relationships, and finding opportunities to get your brand noticed.

Creative Strategy & Storytelling

Fresh ideas, different perspectives, brand messaging, campaign concepts, and finding creative ways to make your story stand out.

Social Media & Content

From strategy to the actual making of things. Social media, photography, video, writing, newsletters, website content, and community engagement.

Events, Partnerships & Community

Connecting people, building relationships, creating experiences, and bringing ideas to life through events, collaborations, and community partnerships.